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Primary care for your whole self

Blue Cross Blue Shield of Massachusetts is collaborating with Firefly Health, an independent health care company, to offer you virtual primary care via video and chat with an experienced, physician-led team. Create an account and select a Firefly PCP today!

Let's get started!Is Firefly for me?

Blue Cross Blue Shield of Massachusetts is an Independent Licensee of the Blue Cross and Blue Shield Association. Firefly Health is an independent primary care provider and is not affiliated with Blue Cross Blue Shield.

The Firefly Difference

Here’s what you can expect from your Firefly membership.

More care

Why settle for just a doctor? You’ll also get a nurse practitioner, health guide, and behavioral health specialist — all working together to help you feel your very best.

Clear guidance

Need a specialist? We match you with the perfect provider. A test? We connect you with a local lab. Trying to lose weight? Your health guide can help.

Incredible convenience

Let the doctor come to you through chat and video, from wherever you are — couch, office, or coffee shop. Need in-person care? We've got you covered there, too.

Transparent costs

We hate membership fees as much as you do. Your regular copay covers video visits. All other Firefly benefits, including unlimited chat, are always free.

How it works


Book a same-day
video visit

Once you sign up and complete the health assessment, just pick a time that’s convenient for you, and book!


Make a
realistic plan

We’ll begin by understanding your health goals so we can build a customized care plan together.


Get personalized,
ongoing care

After your first visit, you’ll get ongoing support over chat and video for all your unique care needs.

In-person care whenever 
you need it

We can handle most primary care needs virtually, including:

Blood Pressure Management

Behavioral & Mental Health

Diabetes Management

Chronic Conditions

Everyday Care

Acute & Urgent Primary Care

Health Coaching

Wellness & Preventive Care

When you need a doctor to listen to your heart, check an ankle sprain, or give other hands-on care, we connect you with one of our in-person partners:


Ear, Nose and Throat


Labs & Testing



Physical Therapy

Urgent Care

Treating patients

Experience a new standard of care

Same-day video visits
Your regular copay
In-app chat for fast answers
Easy prescription refills and guided referrals
More time with your providers
Support for healthy habits
It's primary care that looks at my whole self. They're saying, 'We’re the experts in healthcare, but you're the expert in your body. Did that fix it? Did it not fix it?' The proactive outreach is huge.
Firefly Member
My old doctor said, ‘Yeah, we can totally see you…in two and a half months.’ I thought, ‘So what do I do until then?’ I looked around and found Firefly. They saw me the same day with a virtual appointment.
Firefly Member
Firefly's on the tech frontier without losing the human factor. There's an actual person on the other end. I don't have to hop in the car, go down there and have somebody hit my knee with a hammer.
Firefly Member
For someone with anxiety, it can be hard to reach out and get care for myself. It's easy to send a message about what’s going on and get a quick response back from my Firefly team.
Firefly Member
30 minutes after I got to the ER on a Saturday night, I get a message from Dr. Greenberg saying, 'What's going on?' My mind was blown. I started crying like, 'Oh my God, I have a doctor!’
Firefly Member
It's hard to be sick and have to go see a doctor in person. I love getting a response back in that moment I'm not feeling well. I’ve really appreciated the real-time communication with Firefly.
Firefly Member

Get started with Firefly Health

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