Your care team. Anytime. Anywhere.
Blue Cross Blue Shield of Massachusetts is collaborating with Firefly Health, an independent healthcare company, to offer you virtual primary care services. Medical issues, emotional well-being, healthy habits — Firefly is here for all of it.
Blue Cross Blue Shield of Massachusetts is an Independent Licensee of the Blue Cross and Blue Shield Association. Firefly Health is an independent primary care provider and is not affiliated with Blue Cross Blue Shield.
Expect more from primary care
Care that’s always on
From joint pain to high blood pressure, anxiety to healthy eating, your care team is here for you during visits — and between them too.
Ridiculous convenience
We come to you through video calls and chat. No traffic, no waiting rooms. Just 24/7 access to your care team, wherever you are.
Specialists made easy
We put in the referrals and work closely with your other doctors to coordinate your care. Looking for a new specialist? We’ll find you one.
Complete support
You’re not on your own anymore. Prescriptions, labs, imaging? We guide you to the care you need and solve any issues along the way.
Looking for urgent care?
A team approach to better health
.png)
Primary care doctor
Every team needs a steady hand to show the way. Your Firefly doctor coordinates and personalizes your care to meet your specific needs.
Nurse practitioner (NP)
Your NP will be the first to hop on a video call or answer your chats, so you’ll feel known and supported no matter what comes up.
Health guide
From healthier eating to lowering stress, your health guide is here for you. With practical tips and positive support, you’ll feel empowered to be your healthiest you.
Your licensed behavioral health specialist will assess your concerns, create a plan, and check your progress along the way.
Frequently asked questions
What are my costs to use Firefly through Blue Cross Blue Shield of Massachusetts?
Your cost depends on the type of plan you have. To determine your plan type and cost, log in to your MyBlue account or review your plan benefit documents for details.
Please note, if you are on an HMO Plan, you’ll first choose a Firefly provider as your PCP through Blue Cross MA's app/platform/system and then designate that doctor as your PCP with your health plan.
Can I still see my current primary care provider (PCP)?
No, because your Firefly care team becomes your new PCP. We’ll help get your medical records from your current doctor. You can keep your specialists though.
Is virtual care as good as in-person care?
It’s not about one versus the other. Sometimes, you absolutely need hands-on care. But very often, you don’t. Going virtual means you avoid a lot of hassle. Like waiting weeks for an appointment, juggling time off from work, or a million other things that get in the way of seeing your doctor.
In-person care that you can’t actually get, well, that isn’t care at all. Virtual care offers you a team wherever and whenever you need it. Firefly takes the best ideas from the in-person way of doing things and builds on them to give you more complete healthcare that fits your life.
What health issues can Firefly treat virtually?
Your virtual care team can manage almost all your primary care needs without in-person visits. Colds and flu, stomach problems, back pain, headaches, allergies? Yes. Women’s health concerns? Of course. Chronic conditions like asthma, high blood pressure, and diabetes? You bet. Anxiety, depression, and stress? Yes, yes, and yes.
It’s amazing how many office visits you can skip. And how much more you can do when your team is ready and waiting right on your phone.
What should I do in an emergency?
If you have a life-threatening emergency, call 911.
If it’s not life threatening, we’ll guide you where you need to go. You can message your Firefly care team weekdays from 7 a.m. to 7 p.m. You’ll get a response within 15 minutes. If it's after hours, tap the After-Hours Emergency banner in the app to contact us. An on-call Firefly provider will call you within 30 minutes.
Can my kids use Firefly?
No. Only members 18 and older can sign up for Firefly.
1. Download the Firefly app
2. Select your care team

3. Book your first video visit
Wondering about the cost?
Yes, you can still get in-person care
And for specialists, imaging, and labs? We’re happy to work with your current providers or connect you with one of our partners, including Joslin Diabetes Center and Dana Farber Cancer Institute. We’ll take care of the referral and make sure your care is easy and coordinated.

Frequently asked questions
What are my costs to use Firefly through Blue Cross Blue Shield of Massachusetts?
Your cost depends on the type of plan you have. To determine your plan type and cost, log in to your MyBlue account or review your plan benefit documents for details.
Please note, if you are on an HMO Plan, you’ll first choose a Firefly provider as your PCP through Blue Cross MA's app/platform/system and then designate that doctor as your PCP with your health plan.
Can I still see my current primary care provider (PCP)?
No, because your Firefly care team becomes your new PCP. We’ll help get your medical records from your current doctor. You can keep your specialists though.
Is virtual care as good as in-person care?
It’s not about one versus the other. Sometimes, you absolutely need hands-on care. But very often, you don’t. Going virtual means you avoid a lot of hassle. Like waiting weeks for an appointment, juggling time off from work, or a million other things that get in the way of seeing your doctor.
In-person care that you can’t actually get, well, that isn’t care at all. Virtual care offers you a team wherever and whenever you need it. Firefly takes the best ideas from the in-person way of doing things and builds on them to give you more complete healthcare that fits your life.
What health issues can Firefly treat virtually?
Your virtual care team can manage almost all your primary care needs without in-person visits. Colds and flu, stomach problems, back pain, headaches, allergies? Yes. Women’s health concerns? Of course. Chronic conditions like asthma, high blood pressure, and diabetes? You bet. Anxiety, depression, and stress? Yes, yes, and yes.
It’s amazing how many office visits you can skip. And how much more you can do when your team is ready and waiting right on your phone.
What should I do in an emergency?
If you have a life-threatening emergency, call 911.
If it’s not life threatening, we’ll guide you where you need to go. You can message your Firefly care team weekdays from 7 a.m. to 7 p.m. You’ll get a response within 15 minutes. If it's after hours, tap the After-Hours Emergency banner in the app to contact us. An on-call Firefly provider will call you within 30 minutes.
Can my kids use Firefly?
No. Only members 18 and older can sign up for Firefly.
What to expect

1. Download the Firefly app

2. Select your care team

3. Book your first video visit