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primary care for your whole self

Blue Cross Blue Shield of Massachusetts is collaborating with Firefly Health, an independent health care company, to offer you virtual primary care via video and chat with an experienced, physician-led team.

Sign up todayIs Firefly for me?

Blue Cross Blue Shield of Massachusetts is an Independent Licensee of the Blue Cross and Blue Shield Association. Firefly Health is an independent primary care provider and is not affiliated with Blue Cross Blue Shield.

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primary care for your whole self

Blue Cross Blue Shield of Massachusetts has partnered with Firefly Health to make it easy to get great primary care that puts your mental and behavioral health needs front and center. You’ll get ongoing support over chat and video from a physician-led team that knows you.

Blue Cross Blue Shield of Massachusetts is an Independent Licensee of the Blue Cross and Blue Shield Association.

How we can help

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Anxiety

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Depression

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Therapy

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Medication Management

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The Firefly Difference

Here’s what you can expect from your free Firefly membership.

More care

Why settle for just a doctor? You’ll get a trusted physician plus your own nurse practitioner, and health guide — all working together to help you feel your very best.

Incredible convenience

Let the doctor come to you through chat and video, from wherever you are — couch, office, or coffee shop. Need in-person care? We've got you covered there, too.

Clear guidance

Navigating healthcare can be a major headache. Whether you need a prescription, specialist referral, or help to reach a goal, we’ll be with you every step of the way.

Transparent costs

We hate membership fees as much as you do. Your regular copay covers video visits. All other Firefly benefits, including unlimited chat, are always free.

how it works

1

Book a same-day
video visit

Once you sign up, just pick a time that’s convenient for you. Or, talk with us right away through chat.

2

Make a
realistic plan

We’ll begin by understanding your goals and needs so we can start building a plan together.

3

Get personalized,
ongoing care

After your first visit, you’ll get ongoing support over chat and video.

The best of both worlds

We can handle most primary care needs virtually, including:

Blood Pressure Management

Behavioral & Mental Health

Diabetes Management

Chronic Conditions

Everyday Care

Acute & Urgent Primary Care

Health Coaching

Wellness & Preventive Care

virtual-first healthcare

Need in-person care? Our amazing partners are here to help:

Dermatology

Ear, Nose and Throat

Imaging

Labs & Testing

OB/GYN

Orthopedics

Physical Therapy

Urgent Care

Treating patients
Patient surrounded by her primary cart team

a care team, dedicated to you

Choosing your new physician is just the start. Your team also includes a nurse practitioner for everyday care, a health guide to help you reach your goals and a behavioral health specialist, all working together to provide continuous support, whenever you need it.

More about care teams

meet our behavioral health specialists

Photograph of Bryna Hacket LICSW a Firefly Health Team member

Bryna Hacket LICSW

Behavioral Health Specialist

"Healthcare should be collaborative, patient centered and empowering."

Bryna Hacket has a genuine passion for helping people. In fact, making connections and having a positive impact on a person’s well-being is what led her to a career in healthcare. As one of Firefly’s behavioral health specialists, she is working to make healthcare more collaborative and patient focused. She works closely with her patients to help them feel empowered and healthy.

More about Bryna
Photo of Caroline Ogilvy LICSW a Firefly Health Team member

Caroline Ogilvy LICSW

Behavioral Health Specialist

“Healthcare must acknowledge the whole person - physically, psychologically and spiritually - in order to be truly effective.”

Even at a young age, Caroline Ogilvy knew she wanted to dedicate her life to helping people. Her natural ability to truly listen and empathize with others led her to a career in behavioral health. When it comes to her patients, Caroline believes in looking at the whole person. She encourages patients to be their authentic selves through self-exploration in order to improve their overall well-being.

More about Caroline

at your fingertips, on your schedule

We make it easy to stay connected 24/7 with your team through chat, video, and personalized care plans.

Need in-person care? No problem. We know there are times you'll need to meet with a specialist or be seen in person. With over 120 preferred partner locations and countless specialists, we’ll make sure you get the best care possible for your needs.

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experience a new standard of care

Same-day video visits
Your Blue Cross Blue Shield of Massachusetts Copay
In-app chat for fast answers
$0
Network of nearby in-person locations
$0
More time with your providers
$0
Support for healthy habits
$0
It's primary care that looks at my whole self. They're saying, 'We’re the experts in healthcare, but you're the expert in your body. Did that fix it? Did it not fix it?' The proactive outreach is huge.
PHOEBE
42
Firefly Member
My old doctor said, ‘Yeah, we can totally see you…in two and a half months.’ I thought, ‘So what do I do until then?’ I looked around and found Firefly. They saw me the same day with a virtual appointment.
HANLON
34
Firefly Member
Firefly's on the tech frontier without losing the human factor. There's an actual person on the other end. I don't have to hop in the car, go down there and have somebody hit my knee with a hammer.
PAUL
42
Firefly Member
For someone with anxiety, it can be hard to reach out and get care for myself. It's easy to send a message about what’s going on and get a quick response back from my Firefly team.
SARAH
26
Firefly Member
30 minutes after I got to the ER on a Saturday night, I get a message from Dr. Greenberg saying, 'What's going on?' My mind was blown. I started crying like, 'Oh my God, I have a doctor!’
AUDREY
22
Firefly Member
It's hard to be sick and have to go see a doctor in person. I love getting a response back in that moment I'm not feeling well. I’ve really appreciated the real-time communication with Firefly.
MESHIA
41
Firefly Member

Get started with Firefly Health

Sign up takes 2 minutes   ·   No membership fees  ·   Cancel anytime

· Sign up takes 2 minutes   
· No membership fees  
· Cancel anytime

Sign up todayCall (888) 998-7148

frequently asked questions

What is Firefly Health?
What if I decide Firefly Health isn't for me?
Are there membership fees or extra costs?
What is a Firefly care team?
Can I keep my current Primary Care Provider (PCP) if I sign up for Firefly?
What if I need to see a provider in person?
What is Virtual Primary Care, anyways?
See you (in your inbox) soon!